See who has TRIPLED+ in valuation since we met them 👏

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Putting money to work in new investments is always exciting, and for many of us it can take up the majority of our time that is spent on our portfolios.  Equally important however, is to keep a close eye on our EXISTING positions!

That’s why today I want to take some time to catch up with some old friends, one of which was among the first investments we made here at Boardroom Investing – Beatbox Beverages🍹.

You may remember Beatbox from its 2014 season 6 appearance on Shark Tank, where the world was introduced to the alcoholic party punch that comes in a 5 oz. hand held box (especially popular with the younger generation!).

Although the brand had been around since 2012, Shark Tank was the catalyst that CRANKED things up for them – thanks to a MILLION DOLLAR INVESTMENT from Mark Cuban for a 33% stake in the company.

Perhaps its success with Mark Cuban gave Beatbox the courage to…ENTER THE BOARDROOM a few years later…

When we met them, they were gaining traction and were raising at a $60M valuation.  This was the “richest” deal we had seen, and our leadership team dropped $125k into this deal.

Fast-forward to today…Beatbox is exploding and recently raised at a $190M valuation, with estimates that 2022 sales will cross $20 million!   This valuation has more than TRIPLED since we met them!

So what does our current HOTTEST startup have in common with Beatbox?

Our partner RYSE appeared on Dragon’s Den back in 2018, which is a Canadian version of Shark Tank (just colder and more polite!). The company was then called AXIS, and had the Dragons falling over themselves to buy 3.5% of the company for $400k  – do the comparison with Beatbox on that valuation (33% for $1 million just to be clear!).

Even back then investors knew the potential of the connected home market, and that segment is still picking up steam.

So will this investment TRIPLE like Beatbox’s?  We can’t predict the future but we do believe in this company’s potential to do exactly this – if not more.  CEO Trung Pham has a clear EXIT strategy in mind in the midst of the explosive and multibillion dollar industry – we encourage you to check our recent interview with him out HERE and judge for yourself if this could be an even greater success than Beatbox!

Remember Investors, new and shiny things may be great, but we have to give all of our investments attention. Just like those old friends we all tell ourselves we need to catch up with, we need to make time to check in with our existing portfolio positions regularly.

Have questions and want to know more about RYSE?

P.S. Seeking Boardroom Contenders – if you’ve got what it takes send us a Partnership Request HERE!

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