RYSE and Shine!

by | Aug 19, 2022 | Latest News


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I hope you all were able to catch yesterday’s interview with our new partner company, RYSE, and learn more about their smart home products. YES – this is the company I’ve been hinting about for the past week or so and I’m incredibly excited to be working with them!

So what is RYSE all about?

RYSE offers a pulley-like device mounted on the window frame that enables existing shades to be motorized. This device allows the shades to be controllable by smartphone or voice thanks to their integration with smart home platforms from Apple, Google and Amazon.

Automating window coverings like shades and drapes represent one of the last pieces of the puzzle to make homes truly intelligent and optimize energy use.

RYSE has a big runway for growth ahead of them. So big that market research company Fortune Business Insights projects the home automation industry to grow at 12.3% CAGR over the period from 2021 to 2028 to about $163 billion. As the Millennial and Gen Z generations reach their peak homebuying years, demand for home automation products should rise in tandem as these consumers have grown up with the internet of things.

And not only future demand, but the current market potential for automated shades is massive. According to the RYSE’s market research, only about 8% of new window shades that are purchased are motorized, mainly due to the high costs involved with retrofit projects, so RYSE has a possible addressable market of about 92% of the non-motorized shades that are installed in existing buildings.

And did I mention that RYSE’s SmartShades are energy-efficient and environmentally-friendly? This is extremely attractive especially to large commercial customers as you can imagine the immense energy savings this opportunity represents.

And not only commercial businesses, RYSE wants to bring their smart motorized shades to everyone, so they have created a solution that retails for around $169. Anyone who has been to the Big Box home improvement stores recently can tell you this price is much more palatable than other motorized window coverings.

If this company excites you, RYSE is currently offering investors an opportunity to take part in a pre-IPO offering at $1.00 per share. According to the investor portal, the company has achieved revenue of $5 million so far with lifetime sales of over 35,000 units, and 2020 and 2021 financial statements can be found here in the SEC filing of the offering circular.

Companies like RYSE that provide an efficient and effective solution to a large-scale problem at an affordable price are exactly the type of opportunity I look for in my early stage investments, and I’m happy to share this company with Boardroom members.

For more information on the pre-IPO offering and the company’s products, check them out HERE.


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