Artificial intelligence isn’t just for robots anymore. It’s also for marketing.

I’m not saying that every marketing team needs to be replaced with robots, but marketing that utilizes artificial intelligence (AI) is more efficient and effective. 

As AI advances into the world of marketing, let’s meet RAD AI, a company that offers measurable business results through paid social and influencer marketing. 

• RAD is the future of marketing and we’ve got a pretty good idea of what that means:
  Ads that are more personalized, so you see more of what you want and less of what you don’t.
• Marketing gibberish is translated into authentic language that resonates, creating meaningful communication with various audiences.
• Authentic, inclusive marketing is achieved through content that has been optimized based on the needs, interests and behaviors of each targeted audience.
• Communication becomes more human while the rush of unwanted and irrelevant information is eliminated. 

RAD ensures honest and authentic marketing and one of the best ways that they achieve this is through influencer marketing. 

Photo by Mateus Campos Felipe on Unsplash

“Hey, I’m old, what is influencer marketing?”  Well I’m old too but just to be on the same page…

Influencers are slowly taking over social media platforms (and yes, most of them do more than just taking selfies), allowing companies to partner with them as the influencers share their products and services with their collection of followers. RAD works to identify the best set of influencers and platforms for the campaign objective to create connections and drive engagement. 

Take RAD’s collaboration with SPIN Magazine for example: RAD worked to drive website traffic and increase post-engagement to the website by engaging celebrity personalities.

They released a story featuring Snoop Dog as the most iconic Lakers fan after he abandoned them for a short time to cheer for the Warriors. Don’t worry, he quickly reclaimed his Lakers fandom!

RAD released content over 11 celebrity pages and each SPIN article used RAD AI to include trending topics and optimal language to best fit the campaign. 

***These articles performed 6x better than industry benchmarks, driving engagement to the website and providing SPIN with a successful marketing strategy.***

Because RAD offers personalization and targeted marketing, each brand’s core values matched with the celebrity selected for them while each post adhered to strict post guidelines. The company set up SPIN to continue the use of carefully curated celebrity articles, featuring trending topics and effective placements for each article. Sounds like a win to me! 

If RAD’s use of AI in the world of marketing interests you, check out everything the company is up to HERE to monetize on the revolutionary technology that is making marketing more human! 

See Disclaimers Below

• Influencer marketing doesn’t always work…- 28 Epic Influencer Marketing Fails
• … but most of the time it does- 20 Killer Examples of Influencer Marketing
• And finally…see how the world’s oldest profession (farming to be clear 😅) is saying yes to AI (sponsored)

Luckily, if AI continues to take over the world of marketing, we won’t need to ward off telemarketers for much longer!

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