Boardroom 6/22- Boardroom GroGuru

by | Jul 15, 2022 | Latest News

Great companies don’t always have to start with a huge, world altering idea right from day one.  Sometimes successful companies are born out of a single person’s recognition of a problem that needs solving, and the guts to take action.

One such origin story is Dollar Shave Club, which began when Michael Dubin had a problem.  He thought that razor blades were massively overpriced in comparison to the utility they provided.  Coupled with the fact that most men have to purchase them regularly, he felt that he was being taken advantage of by the massive corporations that controlled the razor blade market and decided to do something about it.

Besides the cost, Dubin also focused on the purchasing process which was another pain point.  Driving to a store to find the razor blades behind a locked cabinet, then having to fetch an associate to unlock it exacerbated the annoyance factor that came with the high price point.  Fed up with both the price and the purchase process, Dollar Shave Club was soon born.

The company’s beta site launched in 2011, it was a proof of concept model that the founder ran out of his apartment and the early sales proceeds were used to create a marketing video that went viral due to its avant garde tone and straightforward message that millions of men could relate to.  An early angel funding round of $100K was used to redesign the website, which went live in March of 2012, and the company closed a million dollar funding round the same day the famous video went live.

The company grew steadily over the next few years, allowing it to level up its marketing efforts but keeping the same message and style that made it a viral success in the first place.  Instead of another YouTube video, Dollar Shave Club produced a Super Bowl ad and executives at consumer products giant Unilever took notice.  In July of 2016 Unilever acquired the company for an estimated $1B in cash.

The Dollar Shave Club story is a great lesson in how a startup can find success: 

  • Identify a problem that affects lots of people.
  • Deliver a real solution to that problem.
  • Communicate that solution effectively. 

We may be experiencing shortages in many areas of life these days, but one thing that isn’t in short supply is problems that are in need of a solution.  As early stage investors our job is to stay on the hunt for startups that are creating better solutions to problems and improving buying experiences for customers.

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With that, let’s take a look at another company that has identified a MAJOR worldwide problem (arguably greater than men’s grooming needs!) and is doing something about it…

Join us for Chris’ interview with CEO Patrick Henry on June 30th at 1pm ET.

With that, I encourage you to take a deeper look at all the amazing things GroGuru is doing by visiting

And if you would like to consider making an investment in GroGuru, please visit:

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Join Us for Chris’ interview with CEO Patrick Henry on June 30th at 1pm ET.

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