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Artificial intelligence is a field growing rapidly. Currently the size of the market is $136.6 billion. According to Research and Markets furthermore the global artificial intelligence market size is expected to reach USD $1,811.8 billion by 2030. The market is anticipated to expand at a CAGR of 38.1% from 2022 to 2030. That is an INCREDIBLE rate of growth, and AI is expected to affect almost every industry.
A survey conducted by LXT found that a third of high-revenue companies are spending between $51 million and $100 million on AI, and seven in 10 organizations are spending a million or more of their budget on AI (venturebeat.com/2022).
So what’s all the fuss about? Why are organizations putting in so much time and money on this new technology?
The reason is simple, to increase efficiency, innovate and drive competitive advantage.
Artificial intelligence is able to perform functions previously only in the realm of humans and do it BETTER. It’s been over 25 years since IBM’s Deep Blue beat the world chess champion, so you can imagine how AI has evolved in that time!
AI is available to not only the biggest supercomputers in the world these days but also to millions of programmers around the world who are using AI for things like programming self-driving technology, undertaking pattern recognition in the stock market, and providing casino operators with live data on the gaming floor in regards to chip and card statistics.
AI is even enabling lawyers to sift through hundreds of YEARS of cases. For example, a London law firm used data on the outcomes of 600 cases over 12 months to create a model for the viability of personal injury cases. Indeed, trained on 200 years of Supreme Court records, an AI already appears better than many human experts at predicting SCOTUS decisions. This is just the tip of the iceberg in this growing field.
As you can see artificial Intelligence is changing how many different industries operate and this will only accelerate exponentially moving forward. Now some people are warning about AI taking over the world and making humans its slave–that is unless it destroys us first! And while some of these points may be valid, I don’t think computers are any substitute for human imagination, reasoning and logic. However, they are a great tool to help in decision-making and can take a lot of the grunt work out of sifting through data. Properly used, AI can be a massive step in the right direction to help businesses make decisions more efficiently.
It is not surprising, then, that entrepreneurs the world over are racing to find an edge in the market and are turning to AI to help build the next great company to take on the giants like Google and Microsoft. With that, I’d like to introduce you to a gem of a company I’ve found that is looking to use advanced AI to get better results in marketing!
RAD AI is taking the power of artificial intelligence and applying it to marketing! It is the world’s 1st marketing platform with emotional intelligence (EQ–think of IQ but with an E!).
RAD AI uses historical data to detect the best form of language needed to communicate authentically with millions of customer profiles. This should enable companies to create higher-performing social media posts, blogs, captioned videos and paid media ads.
The company reports a 92% accuracy rating with RAD AI. Specifically, it is transforming marketing gibberish into authentic language that resonates with the target audience. The aim is for brands to develop even more meaningful connections with diverse and global audiences AT SCALE.
RAD AI’s competitive advantage is its intellectual property (IP) and AI. The company leads the industry in accuracy of language, and has found that Rad AI beats Bert–Google’s language AI–by 30! That’s no easy feat given that Google itself uses AI in its algorithms and has a market capitalization of $1.5trillion. That just gives you an idea of the power of the Rad AI platform.
Furthermore, some of the biggest companies in the world use RAD AI. To name a few, some of its more well-known customers include:
- Accenture, a financial services company with $3 trillion in assets under management (AUM).
- Dignity Health, a fast-growing healthcare brand valued at $5 billion.
- Conde Nast, a $30 billion travel and hospitality brand.
These are some BIG NAMES that use the technology of this small start-up. It’s no surprise then that RAD AI states that its annual revenue growth is at 310%.
According to the company, RAD AI’s customers have seen about a 250% increase in performance metrics across digital channels. To achieve this increase in effectiveness, Rad AI’s IP was built on $20 million of research and development by Atomic Reach, a market technology company Rad AI acquired to scale its artificial intelligence capabilities.
Marketing technology – also known as “martech” – refers to a wide range of systems, software, and solutions that harness technology to achieve marketing goals. According to Statista, the global martech market’s value was estimated at nearly $345 billion in 2021. Rad AI is trying to grow and get its share of the pie!
Artificial Intelligence is the future. It is being positioned to take over the future of the workplace, reducing the time humans need to spend on processing, design and targeting significantly. Rad AI is poised to grab its share of the marketing technology market by providing marketing with emotional intelligence, increasing connections with audiences and enhancing performance for customers.
In sum, RAD AI is a company with ENORMOUS POTENTIAL, in my opinion. I encourage you to watch this video or check them out here to learn more about this amazing company attempting to shake up the marketing industry using AI!
Don’t miss our live training June 22, 2022 at 2pm.
+ Learn more about Google’s DeepMind, one of the leaders in A.I. here
+ Listen to a podcast with George Gilder, a futurist who’s books Steve Jobs used to give to colleagues about the future of A.I. here
+ Read this interview with Kai-Fu Lee, former Google China President about his new book 2041 envisioned and his visions for the future here
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