As of today, the company has raised over $1.9 million according to its Wefunder campaign and there is still time to invest – you can see the details HERE.
And for more background…we invite you to continue to read on to see how RAD applies AI to marketing.
Whether you like it or not, AI is becoming more and more of a reality today. Although your first thoughts may go to the cold, unfeeling machines of the Terminator or the Matrix, AI can impact our lives in incredible ways. For example, the imaging capabilities of deep-learning algorithms are able to predict the development of cancers with serious accuracy, helping squash the disease before it gets out of hand.
So…it’s not just about AI having the tools 🛠– it’s about who is using it and their goals.
Which brings us to RAD AI and its approach towards implementing AI into marketing…RAD understands that AI has the power to help us understand one another, and applies that principle via its platform with an EQ (emotional quotient).
What does that mean exactly though? Think about it this way: Marketers wish they could just read the minds of their target audience to understand what they want. Add to that the increasingly diverse number of demographics that need addressing and that wish becomes an impossibility.
However, RAD’s AI platform, Maya, can make that an actual possibility.
Now I’m not saying that the (already very smart) folks at RAD have unlocked psychic abilities, but they have figured out a robust, data-driven approach to understanding the emotions across the complex marketplace of the 21st century.